Instagram tests long-form video with no payment plan for creators
Instagram is testing long-form video to draw creators from YouTube, but it hasn't said whether or how it will pay them.
Instagram is testing long-form video, and it has not said how, or whether, it will pay the creators who make it. The Verge reports the company hasn't worked out a monetization plan.
Instagram head Adam Mosseri announced the test on Monday, according to The Verge. The Hill reports the test covers videos up to 90 minutes long.
The Verge says the aim is to attract creators away from YouTube. It describes this as Instagram's second attempt at long-form video.
Creators quickly criticized the lack of money-making options on Threads and Reddit, The Verge reports. They compared it with the ad revenue share YouTube offers. The Hill also says it is an open question whether Instagram will pay creators the way YouTube does.
Reported by
- The VergeInstagram doesn’t have a plan to pay long-form video creatorsWed, Oct 28, 1:10 PM EDT
- The HillInstagram now testing videos up to 90 minutes long in major shiftWed, Oct 28, 2:32 PM EDT
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